Most of what I’ve written about print pricing has been prompted by my view that new technologies are providing photographers with new opportunities to market their work in new ways, at new prices, and reach new markets. I think that this explosion of choices about how to market our work and what markets we can try to sell into is a good thing. I also think that we’ve just seen the very beginning, and that not only will we see even more fundamental changes in the market for art photography, the changes that are coming will make the changes we’re currently experiencing look relatively minor.
Some folks see that all as a big threat. Some people see it as a big opportunity.
To the extent we can successfully draw analogies between the world of record labels and musicians and the world of galleries and photographers, I think that this article by musician David Byrne is particularly interesting.
Read the whole thing. Draw your own conclusions.
(side note: my trying to figure out what my new pricing will be continues apace. I’m getting a solid grip on my costs. ALL of my costs, sunk, fixed, and variable. I want to thank those folks who have posted constructive comments or sent me constructive email. I’ve deleted several comments that were less than constructive. I encourage those folks who feel they have something to say but find their comments don’t make it past my moderation to go, start their own blogs, and post their opinions in a place where they don’t face my increasingly stringent standards for what I’ll allow here.)